In this, the final part of our Why SEO is Critical for Businesses in 2020 series, we look to summarise how you can have an SEO friendly website.
Cyber Sushi Design build SEO friendly websites in and around Buckinghamshire. Our previous blogs in this SEO series have looked at:
You will notice this blog revisits some of the areas we have already covered. Here we attempt to summarise what you can do to make your website SEO friendly.
A website that is SEO friendly, simply put, is a site where search engines can easily ‘crawl’. That is to navigate the content and structure to categorise and index.
Websites that are SEO friendly have:
Each page should have a title that concisely describes the content of the page. This should not exceed 60 characters.
Each page should have a Meta Description that describes the content of the page using the keywords you have identified as specific to your business and target audience. This should not exceed 160 characters.
URLs should be simple but descriptive and relevant to the content of the page. Each word should be written in lower case letters and separated by dashes.
Pages of your website should take no longer than 3 seconds to load. Avoiding large image and video files can help keep load times down, but it also helps to ensure your hosting is sufficient for the size of your website.
Content should not be copied or duplicated from anywhere else across the internet. Duplicate content is penalised and will be detrimental to your search engine ranking.
If you have conducted extensive keyword research to ensure you are targeting your audience sufficiently, you should ensure your text and images make use of these keywords and phrases. Do not over stuff your text, keywords should make up no more than 3% of your page content. Always remember to write for people not for robots.
Well-structured pages ensure it is not only easy for your audience to navigate but also for search-bots to crawl in the process of indexing your site. Sub-headings should be formatted using the H tags and used to break up large chunks of text. Remember to include hyper-links to relevant internal and external content that supports your content.
A responsive site is a site that can display across a range of device sizes and benefits your search engine ranking.
Review our previous articles in the series for more detailed information on the areas discussed above. Remember the purpose of an SEO friendly website is to ensure search engines understand your website and can adequately rank your site based on the content contained within it. Keeping the content cleanly structured, with the ability to educate, entertain and enthral your target audience will keep both users and search engines happy.
A well ranked website is far more likely to gain organic traffic than those further down the ranks. So taking time to understand SEO can prove hugely beneficial in your businesses marketing campaign.
And that concludes our Why SEO is Critical for Businesses in 2020 series. If your business needs help with their SEO and internet marketing, the professional team at Cyber Sushi Design, based in Buckinghamshire are here to help. Call us for a chat now on 01494 356 778.