Having looked at Content Optimisation in our last post in the ‘Why SEO is Critical for Businesses in 2020’ series, we are now going to look at HTML Tags. HTML is the language/code your website is written in. Don’t worry, you don’t need to have coding knowledge to make your SEO campaign work for you. There are Content Management Systems (CMS) that make managing HTML Tags a simple process.
So, let’s look at what HTML tags are needed for to ensure your content ranks. Each page of content should have:
Additionally it is important to remember to write for your audience and not for search engines. Hammering out text full of keywords and phrases will not keep your target audience hanging around for long.
Your keywords and phrases should only make up to 3% of your content. Google can penalise you for overstuffing content with keywords. Search engines typically like lengthy, in-depth content, which means pages of content should contain both words (a minimum of 400 words) and pictures.
In the next part of our ‘Why SEO is Critical For Businesses in 2020’ we will look at User Experience. For more information about content marketing, Content Management Systems that can help you manage your SEO and other SEO practices, get in touch with the friendly team at Cyber Sushi Design based in High Wycombe, Buckinghamshire on 01494 356 778.