Following the first part of our ‘Why SEO is critical for Businesses in 2020’ series, here we look at understanding your target audience.
Key to successful Search Engine Optimisation (SEO) is knowing who your target audience is. Knowing who to engage with gives you the power to target your content to gain custom and financial reward.
Your target audience is the group of people you market your products or services to. That’s the people who will purchase your products or services. Knowing your target audience means understanding who they are, where they are from, what they do, how old they are and what specific needs they have. Once you understand these things you can target your content and keywords/phrases more accurately. This will generate the right traffic for your business through your SEO campaign.
Start by considering your current client base. What are their needs? What do they have in common? How does your business solution fit their needs? Creating a profile of your current customers can help you identify the traits of your target audience.
Consider what you are offering. Who can benefit from what you offer? If your product or service is the solution what ‘problem’ is your target audience experiencing to require your products or services.
Create a profile of who your potential customers are. Knowing details such as location, online behaviours etc can help you understand where to find them and where to post your content in order to get your message to them.
Talk to people about your products or services. Your customers, friends and family, the general public. Send out questionnaires. The responses you get can help you gain fresh insight into how your business is perceived and how people might use or require your products or services.
Understand your competition. Your competition can help you gain insight into your target audience, what your competition are doing well or not so well, how you turn such information to your advantage and build on areas you had previously not considered to discover your niche.
Social media gives you a wealth of information at your fingertips. Check out comments on industry related news articles or competitors posts to gauge feeling and get idea for how your target audience relate and engage with the world.
Google Analytics offers audience insights by showing you who is visiting your site. Who returns? How long do people stay on your site? Which pages prove popular? This information gives you power, it helps you focus and target your content. It can help you realise where you need to re-think your content and where you are succeeding.
Once you truly have a grasp of who your target audience is you can focus on keyword and phrase research and content planning. In our next blog of the series Cyber Sushi Design will address how to go about keyword research, so stay tuned if you’re looking to make SEO your mission critical in 2020.
For more information about our SEO packages talk to us at Cyber Sushi Design. Based in High Wycombe, Buckinghamshire, we have over 20 years’ experience in web design and SEO and delight in the positive results and feedback we have from our clients. Call us for a chat on 01494 356 778 and we can help you on your way to SEO success today!