What is Keyword Research? – Part 3 of why SEO is Critical for Businesses in 2020
Following on from our previous entry on Target Audience, we now need to address Keyword Research. Understanding keyword research will help you know what your target audience is looking for and what phrases to use to best reach them.
Put simply, keyword research is the process of researching popular search phrases that your target audience will type into search engines to find what they are looking for – your services. When you identify the keywords relevant to your business, you can include and target your content towards your target audience. This is a vital part of planning your SEO campaign to ensure your content achieves higher rankings when search engines return their results.
Keyword Research
Keyword research, also known as keyword analysis is a multi-step process. Here, we, Cyber Sushi Design talk you through the basics of those steps.
- Compile a list of keywords and phrases that relate to your products, services and business.
- Involve employees within your company to help compile your list.
- Expand your list by reaching out to your customers.
- Type a selection of search terms into Google and check out the related search terms returned.
- If you are aware of who your competitors are, check out the key terms they are using.
- Consider location SEO if you want to rank for a location. To achieve this add targeted geographical locations to your search terms.
- Use a keyword tracker to understand the volume each of the search terms in your list typically gains.
- Prioritise your keywords based on the traffic they gain. Choose a selection of keywords to use in your targeted SEO campaign – these can be expanded on at a later date.
Content Marketing
Once you are aware of the keywords most relevant to your business it’s time to focus on content optimisation. We will look at this in our next blog but basically this is reviewing or rewriting your content to ensure your targeted keywords are contained in relevant places throughout your site and content.
If you need help conducting your keyword analysis, Cyber Sushi Design can help. Our internet marketing and SEO packages also include paid ads that can see your ad appear on page one of Google for 30 days for a fixed cost, for the keywords that rank.
SEO Aylesbury, Buckinghamshire
For more information about Keyword Research or the SEO and Internet Marketing packages we offer at Cyber Sushi Design near Aylesbury in Buckinghamshire, get in touch with us on 01494 356 778.
