If you are a business looking to improve the visibility of your business online in 2020 it’s useful to understand the concept of SEO.
SEO stands for Search Engine Optimisation.
Businesses utilise SEO to:
Businesses need to focus on their SEO campaign because search engines hold the key to their success. Your potential customers perform searches daily using search terms relevant to your business. Search engines such as Google then return pages and pages of websites but only those that it sees as most relevant appear on page one.
Therefore, if your business wants to compete and win customers it is not only essential to have an online presence in the form of a website and social media profiles, you ultimately need to appear and be found in search engine results.
Search Engine Optimisation is a combination of actions – it isn’t simply having a snazzy website, that website is worthless unless you have the content, links, an understanding of your target audience and of how to go about the process of SEO.
SEO is not a one off process that is ever complete. It’s an ongoing process that requires time and commitment. Stopping your efforts because you managed your target of getting to page one will only spur your competition on to compete further.
What can you do to support your SEO Campaign?
As we continue through 2020, Cyber Sushi Design based in High Wycombe will be offering hints and tips to guide your successful SEO campaign through the topics outlined above. As a web design and internet marketing agency, we also have packages that can help you on your journey for search engine success.