What is SEO? Part One of why SEO is Critical for Businesses in 2020

SEO High Wycombe

If you are a business looking to improve the visibility of your business online in 2020 it’s useful to understand the concept of SEO.

SEO stands for Search Engine Optimisation.

Businesses utilise SEO to:

  • Ensure greater visibility of their website in search engines.
  • Ensure their target audience find their website through relevant search terms significant to their business.


Businesses need to focus on their SEO campaign because search engines hold the key to their success. Your potential customers perform searches daily using search terms relevant to your business. Search engines such as Google then return pages and pages of websites but only those that it sees as most relevant appear on page one.

Therefore, if your business wants to compete and win customers it is not only essential to have an online presence in the form of a website and social media profiles, you ultimately need to appear and be found in search engine results.

Search Engine Optimisation is a combination of actions – it isn’t simply having a snazzy website, that website is worthless unless you have the content, links, an understanding of your target audience and of how to go about the process of SEO.

SEO is not a one off process that is ever complete. It’s an ongoing process that requires time and commitment. Stopping your efforts because you managed your target of getting to page one will only spur your competition on to compete further.

What can you do to support your SEO Campaign?

  • Know who your target audience is
  • Carry out keyword research
  • Understand your competition
  • Create relevant content that will engage your target audience
  • Consider combining organic SEO with paid ads
  • Content optimisation
  • Create landing pages
  • Avoid duplicating or copying content
  • Keep updating content
  • Ensure your site uses clean code
  • Implement title tags and meta descriptions
  • Create a mobile friendly website
  • Ensure your site is crawlable
  • Make sure your website is secure


As we continue through 2020, Cyber Sushi Design based in High Wycombe will be offering hints and tips to guide your successful SEO campaign through the topics outlined above. As a web design and internet marketing agency, we also have packages that can help you on your journey for search engine success.

For more information about our SEO packages, get in touch with the friendly team at Cyber Sushi Design on 01494 356 778. We promise to avoid technical jargon.

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