What is Internet Marketing? – Internet Marketing & SEO High Wycombe

What is Internet Marketing?

seo high wycombeHere at Cyber Sushi Design we are experts in internet marketing and SEO High Wycombe. We understand that internet marketing involves promoting a business, brand, products and/or services online and we offer unique services to help businesses gain business and promote their companies.

An internet marketing plan can help a business boost traffic to a website and increase social media followers. This helps generate business leads, build brand awareness and increase sales. And ultimately, enhances visibility and expands the reach of a business.

Internet Marketing High Wycombe

For success, it is necessary to understand the target audience of a business. This means knowing the keywords and phrases a specific audience is likely to use to find relevant products or services online.

Marketing has changed over the years. While it has always been about selling products, and while internet marketing and traditional marketing methods aim to achieve the same end result, the approaches used are vastly different. Take a look:

Internet Marketing:

  • Builds trust through interacting with potential customers.
  • Customers actively search for services via search engines, social media networks and online directories.
  • Internet marketers are tasked with informing through useful, engaging content that educates and entertains.
  • Internet marketing is faster paced and far reaching.

Traditional Marketing:

  • Marketing approaches are one way.
  • Potential customers are approached more intrusively.
  • Methods targeted at audiences include advertising, cold calling, signage, direct mail etc.
  • There’s little room for marketers to add value.
  • There is no direct relationship to build trust.
  • Tends to be more costly to a business.

Content Marketing

There are many internet marketing strategies that businesses can employ. And it’s worth noting that businesses don’t need to use them all. Just the ones that serve the greatest benefit.

Internet marketing allows businesses more freedom and flexibility to get their message across. With a website usually central to a marketing campaign to provide details of products and services.

Content marketing and internet marketing tend to go hand in hand. As the content a business publishes must educate, inform and entertain your audience. And because whether you blog, vlog, upload content to social media networks it must be unique, serve a purpose and hold the attention of the audience.

To write content and establish an internet marketing strategy, it is important for a business to understand:

  • What they want to achieve?
  • Who they are and what they stand for?
  • Who will be interested in and buy their products/services?
  • How customers will search for products/services?
  • What sort of content they should publish?
  • Where to post their content and how frequently?
  • How to promote their content?
  • What methods to use to ensure content is found in search engines?

Internet Marketing Strategies

There are a number of popular internet marketing strategies that are used to encourage online users to engage with businesses and people online. These include:

Search Engine Optimisation (SEO High Wycombe)

Search engine optimisation, also known as SEO, is the process of boosting how your website ranks in search engines such as Google. In order to rank well, search engines need to establish how relevant a site is to its niche market. All search engines have a series of criteria, and run algorithms to ascertain where your site should rank.

By using relevant keywords and phrases in the content published on a website and optimising pages effectively, it is possible to increase traffic to a website. But website content needs to include keywords. And Images should also be tagged with these, as should URLs and Meta Descriptions. Back-linking to other relevant sites and linking to other relevant pages within a website can also help boost website rankings.

Search engines also want websites to be regularly updated. They need to include fresh, original content to keep the site relevant and show the business is actively engaging with their audience. This is beneficial as SEO is an ongoing practice that is highly competitive.

Search Engine Marketing (SEM)

Another search engine marketing process, which is typically referred to as Pay-Per-Click or Paid Advertising. While this is similar to SEO, in that it focusses on getting a website seen, the results aren’t organic and appear in designated locations prefixed with the word ‘Ad’. Phrases used for adverts are based on your keywords and the business pays for the advert each time it is clicked on. But it’s worth knowing that keywords are competitive and levels of pricing differ depending on the popularity of the phrase.

Social Media Marketing (SMM)

SMM is the process of creating profiles on relevant social media networks and targeting them at a niche market in order to sell products and/or services.

Social media is an easy way to interact with an audience and build a customer base. As sharing content and promoting a desirable brand image can help a business engage with the market they are targeting and boost sales. In turn social media users can feel as though they are buying into a desired lifestyle.

Content Marketing

Content marketing involves creating content that engages with a target audience. Such content can be shared on your website and across social media.

The content being shared should be engaging, entertaining and informative to gain the attention of a target audience. In turn such content can create leads, gain traffic to a web site and expand the customer base.

Email Marketing

Email marketing is a modern day form of direct marketing. And it is claimed to be the most effective online communication channel for B2B marketing.

This process involves engaging with customers by sending relevant email content to targeted groups. These emails are often highly personable yet business driven and persuasive in order for the recipient to feel valued and engage with the sender.  Hence, the aim is to promote the business by communicating important and relevant information in order to gain a loyal customer base and drive business.

The emails will usually contain a call to action, that aims to persuade the recipient to do something e.g. Buy now, Get in touch, Call me.

To send such emails conveniently there are specific software packages that make the process easier for bulk distribution and personalised mail-outs to contacts.

Types of such email marketing include:

  • Newsletters
  • Campaigns (e.g. special offers, webinars, white papers, case studies etc.)
  • Automated emails
  • Transactional emails

These days email marketing requires an opt-in by potential recipients. As in 2018 the EU introduced the GDPR law. This law was to ensure personal data is protected. So, now marketing emails must also include an unsubscribe option, which gives people a choice of whether they are contacted on an on-going basis or not.

Affiliate Marketing

Affiliate marketing involves an individual promoting products or services that businesses offer in order to make a commission. This happens when someone buys through a unique affiliate link provided by the business selling. But affiliates aren’t just loyal to one business or brand and can promote multiple products across brands.

Influencer Marketing

Influencer marketing is similar to affiliate marketing. But it usually involves someone who has built up an online persona or a lifestyle to aspire to via their social media profiles. In turn lots of people usually start to follow them, with the aim to buy into the lifestyle the person promotes.

Influencers operate across social network platforms and usually have a large following. As a result brands that typically offer products in the influencers niche seek out influencers to collaborate with.

Viral Marketing

Content goes viral when social media users share content and as a result it spreads like wildfire across social media. But businesses need to be clever to engage their audience in sharing their content. For instance, the more unique and entertaining online content is, the more likely it is to be shared and go viral.

Search Engine Marketing

Internet marketing and its rules are constantly changing. These days it is vital that online marketeers market to the mobile on-the-go user. And as search engine algorithms and social media networks continue to evolve the ways in which they rank and present content, this means businesses must remain on top of their game to succeed at internet marketing.

SEO High Wycombe

Cyber Sushi Design based in High Wycombe, Buckinghamshire are experts in internet marketing and SEO High Wycombe. So, if you’re looking for the right internet marketing approach for your business GET IN TOUCH with us today on 01494 356 778.