…who ya gonna call?
As web design professionals, we are here to tell you that your company website is your most important marketing tool. It’s where all your potential customers will head to check you out, to learn more about who you are and what you offer.
Stop missing out on business opportunities because your website is still sporting web design trends from over a decade ago!
Web design trends come and go rapidly, making it easy for your business to get left behind. Below you will find the areas vital to the success of your website, if your site isn’t complying it’s time we had a chat.
Statista.com states that the number of mobile internet users stood at 4.28 billion in 2020.
This equates to 90% of the global internet population using a mobile device to go online.
This means, if your website isn’t mobile-friendly, you will lose potential customers who find it difficult to view and interact on their mobile device.
Your website needs a redesign if you haven’t taken into account how different devices, web browsers and screen sizes display your site. A responsive site improves ease of use for those accessing, which will minimise your bounce rate and increase your chance of driving sales.
Expectations on page load speed differ from person to person. But, did you know that search engines penalise the position of your website in search listings if pages take too long to load? Google expects pages to load in under 2 seconds. Follow this link to check out whether your website meets their requirements.
Typically old websites (that’s websites over 3 years old) don’t perform like today’s internet savvy expect. For a smooth user journey, pages need to appear without hesitation. Visitors to your site will leave if pages take too long to load, and you will lose out on an opportunity to make a sale.
The saying, ‘don’t judge a book by its cover’ is redundant where websites are concerned. First impressions most definitely do count!
Your website needs to stand out and set you apart from your competition, so it’s important to get to grips with the latest web design trends. Your audience needs your site to present your brand’s unique identity while proving easy to navigate, thus meeting their expectations of modern-day websites.
Your website must be easy to read, with clear call-to-actions. Avoid overloading your homepage, it should simply:
Website content should be entertaining, educational and inspiring. It should spark confidence in those reading that you know what you are talking about and position you as thought leaders within your industry.
The purpose of a website is to help your customers find you, enabling them to buy and access information about your products or services.
To increase traffic to your website it needs to be optimised using the process of search engine optimisation (SEO). SEO helps your site get seen in search engines. The more time or money you invest in SEO the more likely you are to rank higher. Your target – a page-one ranking, because according to Search Engine Journal:
“75% of users never scroll past the first page of search results.”
Answering no to any of the points above would suggest your website could use a makeover. However, answering no to ALL of these points indicates you should get in touch with us today if you are looking for your website to drive business sales. A healthy website will help you sustain a successful business, so avoid allowing yours to fall behind the competition.
At Cyber Sushi Design, we produce stunning, user-friendly websites. We offer monthly search engine optimisation packages and have our own content writing brand, Writeable, for the creation of compelling SEO content to set your website on its way to success from the get-go. Call Cyber Sushi Design! The number is 01494 356 778. And we are web designers based in High Wycombe, Buckinghamshire.