Why do you have a website? What do you do to maintain it? How many visitors does it get? Is it really working for you? Do you need a web designer Bucks?
If the past year has taught us anything, it’s how intricately woven the internet is in our lives. To be honest it’s been a Godsend. Keeping us connected with family, enabling us to shop for essentials safely and keeping us educated and entertained. And that’s before we mention how it’s kept so many of us in work, whether by allowing remote access to login to systems from home or obtaining orders via an online shop. The internet has kept us all going.
If you are a business owner with a website, the previous 12 months or so should have been a huge eye-opener. Realising the power of the internet and how others engage, should have prompted you to review and evaluate what works and what doesn’t work for visitors to your site. Because the online world is constantly changing, processing, evolving… much like the human race. So if your website is more than a couple of years old it’s probably seen better days.
Ask yourself the following questions to assess whether your website needs totally overhauling.
If your website isn’t mobile-friendly, chances are you won’t be getting too much traffic. One, because Google penalises websites that aren’t responsive across different devices. And two, visitors are likely to hit and run when they access a website that doesn’t fit the screen of their device. Having a mobile-friendly website is essential in 2021, more than 90% of the world population access the internet via a mobile device and have come to expect websites to perform to their expectations. Up to 45% of website visitors are less likely to return to a website having experienced and poor performance.
Take the mobile-friendly test to see whether your site measures up to expectations.
Sometimes, after a website has launched you’ll find clients that have decided to butcher their clean and easy to navigate sites. Adding badges, images and random text in a mish-mash of fonts, totally distracting visitors from their purpose.
Your website needs to stay clean and focused. Consider your goals. What do you want visitors to do when they land on your site? When you know, add the relevant call to action.
Regardless of what you want them to do, ensure your call to actions have prominence across your website. Take a long hard look at your website to assess where the distractions are, and establish what you want to achieve from your web pages.
For your site to get found it needs to get found in search engines. To get found in search engines, you need to optimise your site. You’ll need to understand what keywords you want to rank for and ensure you use them in your content. SEO will help boost the quality and quantity of website traffic, as well as gain exposure to your brand through organic search engine results.
If your website isn’t working you really do need to get it fixed. A poorly performing website can reflect badly on the reputation of your business. For site’s that are beyond repair, it’s advisable to find a reputable web designer for a new website.
We are Cyber Sushi Design, web designers Bucks. Here at Cyber Sushi Design, we create top-notch websites that will give you bang for your buck. Check out our extensive portfolio of work. We’re a friendly bunch, so get in touch with us on 01494 356 778 to discuss what we can do for you.
Follow Cyber Sushi Design – Web Designers Bucks on Facebook!