How to Create a Professional Business Website
A business website is the face of your business. The purpose of your content is to advertise your services, while identifying with your audience to assure them your business provides what they need. That is why you need to ensure your website always looks its best. Your website also needs to move with the times as web trends change. For more information about professional business websites High Wycombe read on.
5 Top Tips to Create a Professional Business Website
At Cyber Sushi Design, we design professional business websites in and around High Wycombe. We have dealt with a wide range of businesses of various sizes, with differing needs. If you’re looking to make over an existing website or create a new site it’s beneficial to keep the following in mind:
Ensure your Website is Mobile Friendly
Mobile users hugely outnumber those accessing websites via desktop computers these days. To ensure your website displays professionally across all devices a mobile friendly site should be your priority. On-the-go internet users are far more likely to divert to your competition if they need to keep zooming in to sites that don’t accommodate the size of the screen being used.
Keep it Simple
It is important to ensure your website is easy on the eye. Utilising white space and simple design gives your audience the ability to focus on the information they require. Flashy sites that over-fill and make use of multiple colours and design options can overwhelm visitors and see them turning away.
Images should be High Quality
Stunning, high quality images will always attract the attention of visitors to your website. Such images can be achieved by professional photographers and enhanced for use throughout your website. This can be a costly approach. If a photographer is not within your budget, stock images can prove a budget-friendly alternative.
Make it Easy to Navigate
If your website is difficult to navigate visitors will go elsewhere. A simply designed website that is easy to navigate allows visitors to get the information they need in a clear and timely fashion. Navigation elements should be clickable, with clearly divided categories and accessible search functionality that will significantly aid navigation and keep visitors engaged.
Content is King
Written content must be of high quality, avoiding grammatical or spelling errors. Content must also be engaging, educational and relevant to your business and the audience you are targeting. Video content has become increasingly popular as it is easier and quicker to digest. Quality videos enhance the richness of a website and in turn how professional the site appears.
Professional Business Website Design High Wycombe
Websites are made up of many elements, each of which should be carefully considered when briefing your web designer. As well as the above points, you should also contemplate:
- the load time of your web pages – 3 seconds is deemed to be the acceptable load time, with many not waiting much longer than 5 seconds before heading away to another site.
- the type of fonts you will use – these should be easy to read and of an appropriate size rather than quirky. Headings and sub-headings need to be larger than the body of text.
- the co-ordination of colours – using colours that don’t clash and being aware of colour psychology can help your site look professional and engage with your audience.
Web Design Agency High Wycombe, Buckinghamshire
Our web design agency in High Wycombe, Buckinghamshire can help make over your website to ensure it follows the professional ideals that encourages visitors to engage with your website and business. For more information about professional business website design get in touch with the friendly team at Cyber Sushi Design on 01494 356 778.
