Your website is probably the first port of call when a potential customer is deciding whether to purchase from you. So it’s essential that it makes the right impact. You can have a stunning design, fantastic layout and speedy pages. Still, if your website content writing is not delivering the right message – that need-to-know information – visitors will click away in favour of your competition.
A fully functional website is one of the most important marketing tools for any business today. But enlisting a web designer to design and build your website isn’t where your responsibilities end. A website needs content. Images. Videos. Infographics. Text!
As web designers, we know that content can hold up the completion of a website. There are many small business owners that are simply wearing too many hats to make the time to complete their content. Or they simply don’t know what to write. Overwhelmed by all they know about their business, it can prove difficult to know where to start. And when we do get content, it can often lack the necessary keywords to help their web pages rank well on Google.
But your website content is important. Your content should talk to your target audience in a language they understand to build your brand identity and raise awareness of all your business has to offer. When your content is up to scratch it will:
For your content to be considered high-quality, it must be well-researched, well-planned and written with an understanding of who will be reading it. High-quality content encourages readers to spend longer on your website, so check out your analytics to see what your bounce rate looks like and which pages are holding readers’ attention.
You should aim for your content to answer typical queries searchers are looking up on search engines. Addressing these pain points will enable you to produce helpful content that gives readers what they are looking for. If you’re unsure what your target audience is asking search engines check out Answer The Public, for insights into the minds of your potential customers.
Quality content will support your SEO campaign. Now, we talk about SEO a lot around here but if you’re a new visitor to our site and you’re unfamiliar with the term let us explain.
SEO is short for search engine optimisation. And basically, it’s the process of getting your content seen organically on search engines. You see, not many people scroll past page one of Google search results, so if you’re all the way down the ranks on page 10, 20, 50, 100, it’s unlikely your content will be getting found. But by utilising processes such as on-page SEO, off-page SEO and/or technical SEO, you can optimise your site to get it found higher up the ranks (ideally on page 1, as anything after page 2 or 3 is unlikely to be found), which in return should increase the flow of visitors to your website.
Your SEO strategy relies on optimising your content and metadata with keywords, increasing incoming links to your website, but ultimately, ensuring your content is high-quality, helpful and of substance.
So what happens when you get your website content writing just right?
Hopefully, you now realise the importance of high-quality content. However, you might be wondering how you are going to complete your content since you don’t know the first thing about SEO, and being a business owner, you’re already stretched pretty thin.
Help is at hand. By enlisting the support of our content writing team Writeable, you can achieve content success.
“Writeable is able to take your ideas and suggestions, then turn them into magic. Professional and great to work with, thank you Team Writeable. Look forward to working with you again in the future.” ~ Rebecca Meeke, Red Beagle Recruitment
Your website content should attract visitors to your website. You can improve your website content writing and boost the online performance of your website by enlisting the support of Writeable by Cyber Sushi Design. If you’d like to know more please get in touch with us on 01494 356 778 or email firstname.lastname@example.org.