A few weeks ago we were looking for a tradesman and received a recommendation for someone without a website. Google left us wanting! Something was unsettling about the fact we couldn’t find all the information we wanted in one place. Maybe it’s because web is what we do. But having banded the concept of a website-less company among some friends, they agree that in this digital age, we build trust from the visual representations companies and tradesmen present to us online.
People no longer want to store chunky yellow pages, brochures and the like in their homes. These days we have everything we need in the palm of our hands, to locate as and when we need from our mobile devices. Having an online presence goes beyond the traditional sense of finding a service, calling them up and booking them in, the internet gives you choice. It gives you a platform from which to compare offerings, read reviews, see how actively a company is seeking your custom and much more.
These days it seems everyone is accessing the online superhighway, for a significant part of the day. A bespoke website can attract your target audience, hook them in and convert sales over and over again, without you needing to do any of the leg work. But beyond this a website gives your company credibility. Customers can go to your website around the clock without any personal contact. Your business is constantly present, connecting with your audience, building a relationship with them, earning their trust by providing the relevant details they need to make a purchasing decision.
For businesses that feel their reach is only to those in their local vicinity, a website can prove powerful to expand their reach but also provide an edge over the competition, as even businesses content with their sales reach can see their customers go elsewhere when competitors start up.
What’s more every brand has a different message they want to tell their customer, a website provides the opportunity to communicate this message and engage with a like minded audience
Commissioning a website is a choice; but with High Street sales plummeting and online sales soaring; there’s only one place everyone seems to be heading, will they be seeing you there?
Cyber Sushi Design build websites for a multitude of companies up across the UK, to discuss your vision for your online presence get in touch with us today on 01494 356 778! If you’re on-the-go complete our contact form and we’ll get straight back to you.