Is It Time For A Website Redesign?

Your website is only three years old, you couldn’t possibly need a new one right? Wrong! According to Orbit Media, the average lifespan of a website is 2 years and 7 months.

Which begs the question, ‘when was your website built? Because if it was over 3 years ago, the web and technologies have developed significantly, meaning a vital update is needed.

Not buying it?

It’s a fast-changing world out there, new programs are developed, best practices are modified, and then there’s the ever-changing nature of Google algorithms. 

Your website is a sales tool; it should work for you 24/7. When you shut up shop for the day, your website is still there working, generating leads and boosting brand awareness.

So what’s wrong with your website?

We know that in the current economic climate, no one wants to be shelling out for services they don’t require. But, sometimes you need to spend money to make money. And a fully functioning website can help you do just that. If you notice the following when you click through your website, it’s time to enlist the support of a web designer.

• Non-responsive design – your website doesn’t render to any screen size when you access it via different devices (mobile, tablet, desktop).
• Broken links – your website shares links to web pages that can’t be found or accessed when clicked.
• Visual content that doesn’t load properly – your images are slowing down the load time of your web pages.
• Error messages – these messages come from the web server telling you something is wrong.
• Old content – your content is equally as important as your website’s design, outdated content needs deleting, updating or completely overhauling.
• Lack of browser compatibility – your website won’t display appropriately

If you want to see how your website is performing, check out your analytics. The numbers won’t lie. Look at click rates, sales conversions and the length of time visitors stay on your site. If you find your website lacking you can be sure you’re missing out on an engaged, mobile audience, decent SEO rankings, a social media following and brand awareness.

The online visibility of your business needs to move with the times. Otherwise, it’s your competitors who will benefit.

What Do You Have To Gain?

• Cost savings – redesigning your website can save you money on customer service, advertising, marketing materials and your sales force.
• Return on investment – a functional site is more likely to deliver traffic, leads and sales, to name a few.
• Time savings for you and your customers – modern websites allow you to update via a CMS (content management system), cutting out the middle man. Customers will also be able to find the products or information they need online without having to venture to a physical location.
• Brand awareness – a well-designed site stands more chance of gaining traction, of being shared across the internet, promoting your online visibility and boosting brand awareness.

The average lifespan of a website is 2 years and 7 months.

Web Designers Buckinghamshire

If you’re debating a website redesign, Cyber Sushi Design, web designers Buckinghamshire, can lend a hand. We conduct website health checks, to establish how your site is performing and the level of enhancements your site might need. Of course, the older your website, the more likely you are to need a redesign.

We are web designers and internet marketing experts, with over 20 years of experience supporting businesses across Buckinghamshire and beyond. If you find your site is lacking, we have the necessary knowledge and expertise to build you a website geared towards boosting the online growth of your business.

What Our Clients Have To Say

Get In Touch With Cyber Sushi Design

Let’s chat! Tell us your needs and we can tailor a solution to fit your budget. Call Cyber Sushi Design – web designers Buckinghamshire – on 01494 356 778 today and we’ll provide a free no-obligation quote for a brand new site to take the online presence of your business to the next level.