Social Media: How Are You Managing Yours?
Looking for convenient ways to manage your social media? There are many tools that let you do just that – from scheduling posts to monitoring engagement and more.
Social networks like Facebook, Instagram, LinkedIn, Twitter and Tik Tok play a massive role in educating, entertaining and shaping public opinion. These days more people zone into social media than read a newspaper. And increasingly, these platforms are providing businesses with powerful opportunities to connect with target audiences and drive sales.
Social media plays a fundamental role in the digital marketing strategy for many brands these days. But managing a growing number of accounts can be overwhelming. Thankfully there are a wealth of tools available to keep you organised, enabling your brand to keep showing up. Let’s take a look at some of the tools available to support your social media marketing strategy.
Social Media Tools
Meta Business Suite
Meta Business Suite (formerly Facebook Business Suite) enables the management of Facebook, Messenger and Instagram in one place. You can schedule and manage posts and stories, respond to messages and discover useful insights. This helps you optimise your content from your desktop computer or mobile app.
Cost: Free
Later
Once upon a time Later was an Instagram-only management tool, but over time it has integrated other platforms including Facebook, Twitter and Tik Tok. It allows you to plan your content, schedule posts, utilise its link-in-bio tool and find user-generated content that resonates with your audience.
Cost: Free 14-day trial, packages start from $18 per month
Buffer
Buffer is an excellent option for start-ups and small businesses. Offering social media scheduling and publishing tools and social media engagement dashboard that allows you to respond to messages and mentions. Additionally, Buffer offers performance analytics and reporting and the ability to create landing pages.
Cost: Free to manage up to 3 channels, free 14-day trial for packages starting from £5 per month
Hootsuite
Hootsuite has been around almost as long as social media marketing. Its dashboard is an exceptional feature that allows you to view your social media progress in one place. You can schedule and publish posts to Instagram, Facebook, Twitter, YouTube and Pinterest, manage messages and mentions, plus enables social listening which allows you to stay on top of trending topics.
Cost: Free 30-day trial, packages start from $49 per month
Sprout Social
Sprout Social is an all-in-one social media management tool that integrates with Facebook, Instagram, Tik Tok, Twitter, LinkedIn, Pinterest, YouTube and more. A single dashboard enables you to work across your entire social media presence, including managing reviews from Google My Business. You can schedule, publish, and monitor posts and their performance plus access analytics and reporting. Messages can be responded to from across all platforms and it helps you to identify relevant hashtags to boost the potential of your posts.
Cost: Free 30-day trial, packages start from $89 per month
Metricool
Metricool provides a summary of your integrated social media platforms. Ideal for analysis and reporting across Instagram, Facebook, Twitter, Google Business Profile, LinkedIn, Tik Tok, YouTube, Twitch and Facebook and Google Ad Campaigns, to establish the content that connects with your ideal audience. You can plan your digital content, understand what is going on across your website and blog, gauge the best time to publish, collect data on your competitors and track hashtags.
Cost: Packages start from £0 forever
Social Pilot
Social Pilot enables integration with Facebook, Instagram, Tik Tok and YouTube, allowing the publishing and scheduling of posts and offering a curated content list based on categories and keywords to inspire new ideas. You can access in-depth analytics and reports, and customise and optimise posts across multiple networks.
Cost: Free 14-day trial, packages start from £25 per month
Need Help With Social Media Management?
Social media is a vital communication tool that helps businesses engage with their target audiences and grow. While tools can help you keep track of your activity, engagement and insights, creative posts and well-written captions take time if you are to show up consistently and make the right impact.
Cyber Sushi Design can help your business get social – engage – grow. Check out our packages or get in touch for a bespoke plan that accommodates the individual needs of your small business. Get in touch today to discover more.
