Content is king. It’s a saying that is as old as the Internet itself but in today’s rapidly evolving digital economy it has never been more important. A solid content marketing strategy is key if you want to position yourself in a more prominent position on the major search engines (and stay there). Google loves fresh content and, if it is insightful, engaging and timely, so will an army of bloggers and journalists who are ready and willing to help promote your brand.
Regular online press releases provide an ideal mechanism for delivering fresh content to the major search engines, bloggers and journalists.