Does your Business Have an Online Marketing Plan?

Today, marketing a business is an easier process than ever before. This is mainly because of the eruption of social media networks. Along with the internet’s ability to connect people across the world.

Connecting people with such ease enables internet marketing to be vast, far reaching and potentially lucrative for your business. But to succeed it is beneficial to have an online marketing plan.

Online Marketing Objectives

First, a business must establish who they are and what they stand for. Next, comes the creation of the internet marketing plan, which helps your business stand a better chance of achieving its goals. And with so many popular internet marketing strategies available, making use of them will help your business saturate the online marketplace.

If your plan is well thought through and executed, your business can achieve:

• increased website traffic
• more social media followers
• greater target audience engagement
• free market research
• higher page rankings
• more sales
• business growth.

Online Marketing Plan

The list above are vital outcomes for all businesses. Therefore, if your business isn’t achieving, it’s probably time to implement some of the following in your plan:

1. Create a Mobile Friendly Website

   • Include a blog to help you connect with your audience and drive traffic.
   • Ensure your website represents your business positively.
   • Showcase your products and/or services.
   • Use your website and blog to drive sales.

2. Implement Search Engine Optimisation (SEO)

   • Optimise your website, its content and product/service descriptions.
   • Research and use the right keywords to optimise content.
   • Keywords are terms that your target audience will use to search for you.

3. Build a Content Marketing Plan

   • Content and internet marketing work together.
   • Identify the type of content you will share.
   • Create a publishing schedule.
   • Create unique content that educates, informs and entertains.
   • Identify how and where to promote your content.

4. Create Social Media Profiles

   • Social media promotes brand awareness and encourages sales.
   • Identify which social media sites you’ll use for your business.
   • Schedule the publishing of your content to your social media profiles.
   • Establish influencers and others that will be interested in your products/services.
   • Share and promote your content.

5. Implement an Email Marketing Plan

   • Build an email list of people who have signed up to newsletters, webinars, downloads or contact forms.
   • Places to sign up/register should be accessible via your websites or social media.
   • Use call to actions in your emails to convert sales.

6. Set up a Pay-Per-Click Campaign

   • Use Adwords to target potential consumers.
   • Make use of keywords your potential customers are likely to use to search for products/services.

7. Set up a YouTube channel

   • Start video marketing.
   • Video marketing is used in up to 85% of marketing strategies. This is an increase of 24% since 2016 (WyzOwl). And what’s more YouTube is second only to Google as the most used search engine.
   • Share videos across your social media profiles.
   • Embed videos in blogs on your business website.

8. Measure and analyse using Google Analytics

   • Analysis helps assess the effectiveness of your internet marketing strategy.
   • Such analysis can help your business adapt its methods to increase traffic and revenue.

Internet Marketing High Wycombe

This blog has merely touched upon how an online marketing plan can help your business. At Cyber Sushi Design, we support many of our clients with their online marketing. If your business is looking for support get in touch with us on 014949 356 778 for a chat. If 2020 has proven anything, online businesses thrive, so now is the time to get your business seen.