What is Email Marketing?
As we are faced with another lockdown, Cyber Sushi Design, specialists in internet marketing near Princes Risborough, thought we would highlight ways small businesses could make use of internet marketing methods. If your business is concerned by the latest lockdown stay tuned and consider the ways these processes can boost business once the latest lockdown ends.
This week we’ve decided to focus on email marketing.
Email Marketing
Email marketing is the process of engaging with customers by sending relevant emails to targeted groups. This process is often considered the modern form of direct marketing. Such emails are often personalised, yet highly business driven to make the recipient feel like a valued customer.
A successful email marketing campaign uses persuasion to encourage recipients to:
- Generate sales
- Engage with customers
- Increase Loyalty
- Generate traffic
- Create visibility
Such emails will usually contain a Call To Action (CTA), which aims to convince the recipient to do something e.g. buy, contact, share.
GDPR
These days email marketing requires an opt-in by potential recipients. This has been necessary since the EU introduced the GDPR law, to ensure personal data is protected. Subscribers should always have the ability to unsubscribe from emails. But what this means is, that people you contact must have signed up to receive emails from you, by, for example, completing a registration form on your website for a newsletter.
Types of email marketing you can send to your customers includes:
- Newsletters
- Special offers
- Webinars
- White papers & case studies
- Automated emails
- Transactional emails
Internet Marketing Princes Risborough
The above has just touched upon email marketing, which is just one small aspect of internet marketing. Cyber Sushi Design – specialists in internet marketing Princes Risborough – can help you with other aspects of your internet marketing plan including SEO and paid advertising. For more information about our internet marketing packages get in touch with us on 01494 356 778.
