So, your business has had a new website created. A stunning website at that. One to be proud of. A fresh, modern design. Fast, page load times. Great quality content. The only problem is, that traffic to your site has hasn’t improved and you’re left wondering what the point of shelling out and upgrading your website was in the first place. You are really in need of Cyber Sushi Design, experts in internet marketing Buckinghamshire.
The reality is that a website alone does not ensure business prospects come your way. Don’t get us wrong, a freshly designed website that follows relevant design criteria will help your business greatly. BUT…
Your website needs to be seen!
And to get seen there’s a whole load of work that needs to happen in order to make it visible to your target audience.
You need to focus on your internet marketing. Specifically, your SEO strategy. SEO plays a huge part in ensuring your website is seen.
SEO stands for Search Engine Optimisation and is the process of getting your website to rank organically in search engines by using keywords related to your industry/niche market.
This involves keyword research to identity the key terms that your target audience are likely to use to search for your business.
There are three parts to an SEO strategy:
On-page SEO involves optimising individual pages of a website using the identified keywords sparingly and in appropriate context within the content. Additionally, keywords need to be used in the back end HTML source code. For example, write meta-descriptions, URLs, image ALT tags with keywords included.
This involves promoting a business website across social media and online directories to improve its ranking in search engines. Using back-links to your website across such sites will help gain exposure of your website and enhance its ranking.
Technical SEO is reliant on search engines crawling a site in order to index and rank it. Search engines have a series of criteria that their algorithms use to rank sites. In order to be successful when a search engine such as Google indexes your site, it is vital your content is optimised appropriately.
There are other internet marketing strategies that can help your site be seen. But without SEO, it’s highly unlikely anyone will see your site when up against the competition who will be implementing such strategies.
Cyber Sushi Design are experts in stunning web design and SEO. We work with companies across Buckinghamshire and beyond. While we build all our sites with back end HTML optimisation, SEO is an ongoing process. Content needs to be optimised and fresh content via a blog for example needs to be regularly updated.
If you are looking for internet marketing Buckinghamshire in order to be seen, get in touch with us, the dream team at Cyber Sushi Design, on 01494 356 778. We not only build websites, and manage SEO campaigns, we create and optimise content too.