When it comes to sourcing images for your website it’s important to source relevant, hi-res images… Because attractive images will draw attention to your web pages. But your images are far more than just pretty pictures, they are important for the health of your website too.
Optimising images for SEO involves using appropriate naming conventions, ensuring file size and the loading speed is optimal. Let’s dig a little deeper into what you can do to optimise your images for SEO.
Image SEO is often overlooked by those attempting to optimise their websites. There are a series of actions you can take when uploading images to optimise your images and boost website traffic.
A picture paints a thousand words. According to Brain Rules, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. The images you choose provide context to your content, helping readers better understand the content you share.
Choosing to use original images is more favourable than recycling images from across the internet. But many sites allow you to download free high-quality stock photos relevant to your needs. Never share an image for the sake of it, always embed the image next to the relevant passage of text.
Avoid uploading images with default image names. Name your image files using keywords relevant to the image and the content you are writing. This helps Google understand the image’s subject matter. For example, an image of alloy wheels for an alloy wheel refurbishment blog could be named ‘alloy-wheel-refurbishment-high-wycombe.’
When uploading images you can choose from file categories such as JPEG, PNG and GIF. The main difference between these file types is size.
A JPEG file is typically used for larger images. PNG files ensure you preserve the transparency of the image background and a GIF is used for animations.
Applications like Photoshop allow you to choose the relevant file format, while online tools enable you to convert file types.
Alt Text is a description of the image you have uploaded and it appears on the web page if your image fails to load. This text is also useful to anyone accessing your web page that might be visually impaired.
Use descriptive text that includes keywords relevant to the image and written content. For example, if you’re uploading an image of a wedding dress your alt text could read ‘stunning Jenny Packham wedding dress.’ This helps Google categorise your image while informing your readers what the image is of.
It’s important to the loading time of your website to optimise images, making them as small as possible, while maintaining the best quality. Many online tools can help you reduce the size of your image files, we often use tinypng.com.
Implementing lazy loading can reduce load time by only loading images when visitors scroll to where they are displayed within your content.
The above tips will help you optimise your images to enhance your SEO. Image SEO will ensure the images on your website can be easily read and found on search engines. Helping to improve the visibility and rankings of your content on Google and other search engines.
For support with your SEO campaign to improve where you rank on search engines, Cyber Sushi Design – experts in web design High Wycombe, offer SEO packages to suit your business needs. Get in touch on 01494 356 778 to discuss our SEO packages and we’ll get your website ranking where it belongs.
Cyber Sushi Design | cybersushi.co.uk
Cyber Sushi Design is a family-run web design and internet marketing agency, specialising in SEO in High Wycombe. With over 20 years of experience, we work with businesses of all shapes and sizes across Buckinghamshire, the UK and beyond!
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