Twitter is an excellent tool for businesses allowing them to consume relevant content from industry experts and competitors, create content to engage and increase your followers, share content and communicate with customers.
There are a number of reasons why small businesses should embrace the power of Twitter:
It’s a quick way to distribute your message to a vast audience
It helps you keep up with current trend within your industry/sector
It assists in developing and refining your brand
It’s an essential networking tool
It helps you engage with your customers
How to use Twitter?
Create a profile, including your business logo to ensure your brand can be identified
Tweet using only the 140 characters available
Make use of hashtags, links and images to ensure your tweet stands out
Include call to actions, tell your audience what you want them to do
Tweet between the hours of 1-3pm for optimal viewing
Retweet posts relevant to your target audience
Gain followers, from potential customers to thought leaders within your industry
Mention key Twitter users to get them to engage with you