12 Online Marketing Tips of Christmas #10


Tip 10: Get Tweeting

Twitter is an excellent tool for businesses allowing them to consume relevant content from industry experts and competitors, create content to engage and increase your followers, share content and communicate with customers.

Why Tweet?

There are a number of reasons why small businesses should embrace the power of Twitter:

  • It’s a quick way to distribute your message to a vast audience
  • It helps you keep up with current trend within your industry/sector
  • It assists in developing and refining your brand
  • It’s an essential networking tool
  • It helps you engage with your customers

How to use Twitter?

  • Create a profile, including your business logo to ensure your brand can be identified
  • Tweet using only the 140 characters available
  • Make use of hashtags, links and images to ensure your tweet stands out
  • Include call to actions, tell your audience what you want them to do
  • Tweet between the hours of 1-3pm for optimal viewing
  • Retweet posts relevant to your target audience
  • Gain followers, from potential customers to thought leaders within your industry
  • Mention key Twitter users to get them to engage with you
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