Every industry has its influential thought leaders. These are the people that people turn to for inspiration and advice. Smart businesses know how to identify and engage with these thought leaders and the conversations they generate.
However, the very best businesses do more than simply engage, they know how to add incredible value to the conversation which helps position them as industry experts and drive sales through the reputation this earns them.
Offer information on your blog (like us), write guides around your product or service to help your website visitors, blog readers and customers.