#4: Happy Landings – Pages That Convert
If you are spending any money on online marketing and your landing pages (the website pages your customers are directed to after clicking on your email, social media or paid search campaigns) aren’t up to scratch, your campaigns will never be as efficient as they should be.
Many marketers are restricted by the lack of design and IT resource available to help them quickly and efficiently build effective landing pages that help generate leads and maximise sales.
This is why if you work closely with your website designer they will often be able to do much more than just your online marketer. Take time (we know its hard everyones busy) in the run up to xmas to really talk to your website designer and explain your marketing campaign and its goals.