12 Online Marketing Tips For Xmas: #9

#9: Focus on Your Customers’ Successes People buy from people they like and people they can identify with. Because nobody likes a show off, sometimes it’s best to leave the bragging to other people. The best way for a prospect to identify with your business is to feature clients’ success stories. The best case studies focus […]

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12 Online Marketing Tips For Xmas: #8

#8: Shout about your services & products The more you tell the more you sell. This might be a bit of cliché but it remains true. Keep your campaigns engaging, relevant and timely and you will not have to worry about overloading your prospects and clients with marketing messages. If you can make your marketing material […]

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12 Online Marketing Tips For Xmas: #7

#7: Cross Pollinate Marketing works at its very best when it is built around a cohesive, joined-up strategy. Channels should be fully connected to extend their reach and drive engagement. For example, a simple social media integration (adding Facebook “Like” buttons) to your email marketing campaigns can help turn a traditional retention marketing tool into a […]

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12 Online Marketing Tips For Xmas: #6

#6: Analyse, Test and Improve “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker We’d like to see this phrase consigned to the history books. Online technology means that marketers need not spend blindly. In fact, if a medium cannot be effectively tracked, you probably […]

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12 Online Marketing Tips For Xmas: #5

#5: Tell Stories, Be Found Content is king. It’s a saying that is as old as the Internet itself but in today’s rapidly evolving digital economy it has never been more important. A solid content marketing strategy is key if you want to position yourself in a more prominent position on the major search engines (and […]

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12 Online Marketing Tips For Xmas: #4

#4: Happy Landings – Pages That Convert If you are spending any money on online marketing and your landing pages (the website pages your customers are directed to after clicking on your email, social media or paid search campaigns) aren’t up to scratch, your campaigns will never be as efficient as they should be. Many […]

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