12 Online Marketing Tips For Xmas: #7

#7: Cross Pollinate Marketing works at its very best when it is built around a cohesive, joined-up strategy. Channels should be fully connected to extend their reach and drive engagement. For example, a simple social media integration (adding Facebook “Like” buttons) to your email marketing campaigns can help turn a traditional retention marketing tool into a […]

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12 Online Marketing Tips For Xmas: #6

#6: Analyse, Test and Improve “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker We’d like to see this phrase consigned to the history books. Online technology means that marketers need not spend blindly. In fact, if a medium cannot be effectively tracked, you probably […]

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12 Online Marketing Tips For Xmas: #5

#5: Tell Stories, Be Found Content is king. It’s a saying that is as old as the Internet itself but in today’s rapidly evolving digital economy it has never been more important. A solid content marketing strategy is key if you want to position yourself in a more prominent position on the major search engines (and […]

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12 Online Marketing Tips For Xmas: #4

#4: Happy Landings – Pages That Convert If you are spending any money on online marketing and your landing pages (the website pages your customers are directed to after clicking on your email, social media or paid search campaigns) aren’t up to scratch, your campaigns will never be as efficient as they should be. Many […]

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12 Online Marketing Tips For Xmas: #3

#3: Build Relationships, Engage and Influence Every industry has its influential thought leaders. These are the people that people turn to for inspiration and advice. Smart businesses know how to identify and engage with these thought leaders and the conversations they generate. However, the very best businesses do more than simply engage, they know how to […]

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12 Online Marketing Tips For Xmas: #2

#2: Email Marketing – Driving Real ROI Email marketing remains the most cost effective method of driving repeat business and building customer lifetime value. With increased competition and rising acquisition costs it has never been more important to invest in a solid retention marketing strategy including email marketing. Think about what last minute xmas offers […]

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