#7: Cross Pollinate
Marketing works at its very best when it is built around a cohesive, joined-up strategy.
Channels should be fully connected to extend their reach and drive engagement. For example, a simple social media integration (adding Facebook “Like” buttons) to your email marketing campaigns can help turn a traditional retention marketing tool into a powerful acquisition channel as your subscribers share your emails via their social networks. Similarly, a regular press release provides valuable content for your social media, email marketing and other content-led initiatives, enhancing your discoverability and helping potential customers to find you.