Many small businesses, often with limited marketing budgets talk about implementing a blog, yet often find they don’t know where to start. Of course, the first thing to do is add a blog to your website to enable the capability. Secondly, you need to find a member of the team with industry knowledge to impart combined with the ability to write engaging copy.
The purpose of a blog is to keep your website current and fresh, to demonstrate expertise, to engage with an audience to increase leads, to play a role in your internet marketing strategy, to allow optimisation of your articles to enhance search engine rankings.
Often, unless you’re in the business of writing, team members will neither have the time nor the know how to write engaging website copy that provides their audience with jargon-free news, views and advice to keep them coming back for more. It will merely become an added burden that goes to the bottom of their work pile, never to end up happening.
We’re here to tell you that many companies do not write their own blog content, instead employing copywriters to write the blog for them. A number of our clients at Cyber Sushi Design hire us to ghost write on their behalf. There are varying levels of involvement depending on the package they sign up for but ultimately our copywriters are capable of proposing blog titles for your approval, providing draft copy for your feedback, revising copy, optimising copy for search engines and publishing on your behalf.
At the end of the process you have a live blog, maintained as you require, about subjects relevant to your target audience; we even have the ability to auto-publish on any social media sites that your business is signed up to, so that you don’t have to.
If our “Ghost Writer” – SEO copywriting service is something that would aid value to your business contact us on 01494 356 778 for a free, no obligation quote.