App of the Month – January 2014: Vine

vine appA year ago, Twitter launched Vine, a platform that captured 6 seconds of video that can be shared via social media networks or embedded into websites; over the next 12 months it’s set to become more prominent, as a key social networking tool, in big brand marketing campaigns.

Social media has made it possible to get key brand messages out to target markets; Vine is upping the ante by encouraging user engagement via fun, videos that are possible to create at your fingertips.

And why not?

In the past 9 months an increased number of brands have started using Vine to reach their audiences. With budget cuts, what better sense than to utilise social media, it’s accessible, quick and easy to use via the ever convenient, mobile technology.

Big brands are using Vine for integration in tweets and other social media activity, advertising, competitions, among other ingenious methods of capturing the publics’ attention.

With an estimated 5 tweets per second including a Vine video and with big brands like Microsoft and McDonalds taking to the app it seems Vine is certainly proving itself. Perhaps it’s time for your brand to get involved…

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