#2: Email Marketing – Driving Real ROI
Email marketing remains the most cost effective method of driving repeat business and building customer lifetime value. With increased competition and rising acquisition costs it has never been more important to invest in a solid retention marketing strategy including email marketing.
Think about what last minute xmas offers you can offer your customers to close the deal, why not offer a saving for a product or service delivered in January 2014. For example “Save 20% on all new bathrooms fitted in January”.
This gets you work booked in and doesn’t put stress on you in the busy period running up to xmas.
Remember to check back for tip number 3 tomorrow…